Millet Mart Ventures kick starts International Year fof Millets with NRLDM - 2023
Millet Mart Ventures kick starts International
Year fof Millets with NRLDM - 2023
Special Story by “National News Bureau”
Spearheaded by the Prime
Minister, the Government of India sponsored the proposal for International Year
of Millets 2023 which was accepted by the United Nations General Assembly
(UNGA). The declaration has been instrumental
for the Government of India to be at the forefront in celebrating the IYM. The Prime Minister of India Shri. Narendra
Modi has also shared his vision to make IYM 2023 a “People’s Movement”
alongside positioning India as the “Global Hub for Millets”.
Millet Mart
Ventures Pvt Ltd in association with Liyan Agro Foods Pvt Ltd organized
National Conference cum Expo on Rural Development & Millet 2023 in New
Delhi on 19th & 20th January 2023. The event aimed at
the promotion of “International Year of Millet”
The event was attended by Dr. Manoj Nardeosingh Secretary General, African – Asian Rural Development Organization; Satyanarayanan Raman COO, Millet Mart Ventures Pvt Ltd; Parthasarathy Iyengar CEO, Millet Mart Ventures Pvt Ltd; R. Shankaran, CMO, Millet Mart Ventures Pvt Ltd; Dr. Sanjiv Behara, AARDO; Rajkumar Sharma, President, AICRA; Dr. Parasuraman, Principal Scientist at MS Swaminathan Foundation; Dr. Sudhanshu, Secretary, APEDA, Ministry of Commerce and Industries; Prof. Moni Madaswamy, Former Director General NIC; MC Dominic, Editor-in-Chief, Krishi Jagran and several other dignitaries.
Dr. Manoj Nardeosingh, Secretary General, African – Asian Rural
Development Organization on his keynote address said “Millets are an important cereal,
and answering Sustainable Development Goals (SDGs), mainly SDG 2 (zero hunger)
and SDG 3 (good health and well-being). The IYoM celebration will allow
policymakers to review policy to adapt to changing landscapes, new ecosystems,
and resilience in the economy. The conception of IYoM will go beyond 2023 and a
special paper on the impact of millets will help in the development of the
value chain. India is the brightest spot in the world as its leading G20
presidency. More cooperation by the organizations is required to make
this program successful.”
Parthasarathy Iyengar CEO of Millet Mart Ventures Pvt Ltd said “We have already taken
up the initiative; discussions are going on at a higher level and we are quite
sure that in the days to come the proceedings will start as soon as possible.
Technology is the front driver of this particular initiative and we've left no
stone unturned to bring the tech and also deliver the right form of technology
with a very safe way to deliver food globally, especially with millet, that can
be replicated in any food product basically. I'm very happy to announce here
that millet Mart ventures patented a particular process that can be deployed
all through the food start-ups that is bringing out the traceability of food
process called MMV food trust.”
Prof. M. Moni Madaswamy, the Former Director General of the
National Informatics Centre said “We operationalized the smart tribal farming in a cluster
of 10 villages; Gujarat, Maharashtra, Rajasthan, Madhya Pradesh, Jharkhand,
Orissa, Chhattisgarh, Kerala, Tamil Nadu, and Karnataka. With local NGOs, a
series of discussions was done on how to promote millets in clusters of these
10 villages and integrate productivity with the global value chain. The exercise
on the job was to train boys and girls in millet processing.”
Professor Parasuraman Raman, Principal Scientist at M. S.
Swaminathan Research Foundation on his part said “More millet start-up program is required to
promote IYoM 2023,”
Satyanarayanan
Raman COO of Millet Mart Ventures Pvt Ltd took the audience to a memory walk back to 20 years. He recalled his experience saying “Based on
the work which I've done in the technology industry for the last 20 years I've
served different industries across the world and I've worked on very large
system integration projects. In the year 2000, the white cape problem has come
in the US, the main frame systems had the ‘ddmmyy’ i.e., the number of digits
was two but by the year 2000 the number of digits would become 00 which was to
run on mainframe systems, which will crash that meant the world will crash.
They wanted to change it to four digits, for the herculean task they needed
lots of programmers because the source code is written in Cobol programming
language. One had to locate the source code and change it from two digits to
four digits. When the US was looking for lakhs of programmers it had two
options where the developers were in abundance: one is India and the other is
China.
India had an advantage over China as Indians would read, write and speak English whereas Chinese programmers wrote their source code in Chinese. When India had an opportunity to go and fix the problem the Americans were thinking about how the Indian programmers would do as they were stringent about the quality. Then a NASSCOM body was formed and they started mapping the CMM which is the highest standards of quality in the world and they started training the programmers".
MC Dominic
Editor-in-Chief of Krishi Jagran said “Farmer
the Brand or FTB, introduced by Krishi Jagran aimed at creating brands of
farmers. We have had 60-80 farmers during Covid who got business from many
international countries. We can make Millet-based farmer brands. Another
initiative taken by Krishi Jagran is Farmer the Journalist, where a farmer from
the village is able to express the ground realities of rural India.”
The spirit of the whole
approach is truly being seen in the celebration of NRLDM-2023.
This event was partnered by
“India Startup 360”, “National News Bureau” – Media News Casting people &
“South India Press Club”
Release ID : 86103231
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